Christmas sales in Europe. New Year's shopping in Europe - where and when wholesale sales start New Year's sales in Europe

There is no exact date when Christmas sales 2020 start in European countries, because not only each country, but also each individual store can set its own date.

The only countries where there is a limit on sales regulated by law are France and Italy. Christmas sales in Italy start on the first weekend of the first month of the year and last no more than six weeks.

French shopping centers are entitled to start providing discounts on the first Wednesday of January, while the duration of the promotion should not exceed four weeks in the capital and six weeks in all other cities. It should be noted that European sales are significantly different from Russian ones: they are “honest” in relation to the buyer protected by law, that is, if the advertisement says “70% discount”, then the product is really discounted by 70% (and not pre-inflated in price, and then sold at the same price). This is probably why European shopping is so popular among Russians.

History of Christmas sales

Christmas sales in Europe date back to the 17th century. It was then that the tradition of holding pre-holiday fairs appeared in Germany, where merchants could sell not only food, but also numerous manufactured goods. On the main squares of the largest cities, temporary wooden trading tents-pavilions were built, sellers reduced prices to attract the attention of buyers. In the 18th century, not only the cities of Germany, but also Austria were covered by the “pre-Christmas fair fuss” every year. By the 19th century, a good tradition spread throughout Europe, and the fame of rich and generous fairs spread all over the world, attracting tourists.

Popular Christmas Sale Locations

Christmas sales in Germany

Christmas sales in are held for one and a half months: from early December to mid-January. And as it was a couple of centuries ago, sales are only part of the festive events. City streets are filled with all sorts of attractions, numerous folk craft workshops come to life, truly “folk” festivities are organized with tasting of exclusive Christmas mulled wine. Inveterate shopaholics and fans of world brands are well aware that during New Year's Eve discounts you can enjoy not only shopping, but also the whole palette of national German flavor. Cult cities are:

Nuremberg;
Cologne;
Berlin;
Munich;
Hamburg;
and especially Düsseldorf, where all brands can be found (the main shopping streets Schadowstrasse and Königsallee).

Christmas sales in Finland

Christmas sales in Finland start on December 27 and continue until the end of January, where you can buy branded cosmetics at a 30-40% discount, ski equipment at half price in such shopping centers as:

Iso Omena in Espoo;
Kamppi in Helsinki;
Citymarket hypermarket chains in many cities of the country;
Stockmann department stores throughout Finland.

Christmas sales in Prague

Christmas sales in Prague (in the whole of the Czech Republic, only the capital organizes massive discount promotions) are held from the beginning of January to the end of February and are not inferior in popularity to sales in Germany. Significant places to remember:

Wenceslas Square;
Old Town Square;
Paris street;
shopping centers Chodov, Palladium, Kotva, Flora.

Christmas sales in Austria

Austria doesn’t particularly indulge in sales, but here you can buy designer items with good discounts in January-February. Experienced shopper tourists recommend the following Viennese mall centers:

Ringstrasse street;
department store Stefl;
the Graben pedestrian zone;
Kärntnerstrasse and Mariahilferstrasse.

Here in Vienna you can visit Europe's largest shoe store Humanic, H&M, C&A chains.

Christmas sales in England

London opens the sales season on December 27, which lasts a month and a half. The goal of all shopaholics is the world's largest department store Harrods, Dover Street Market shopping center and the most ethnic district of the British capital Soho. But in general, England is famous for year-round discount events for branded clothes, accessories, jewelry, and shoes.

Christmas sales in other European cities

Christmas sales in Sweden start on December 26, in Spain on January 7, in Lithuania on December 19, in Poland there is no definite universal date, individual stores provide discounts when they want, sometimes it happens before the start of the holidays, sometimes only in mid-January. By the way, while in Spain, you should not ignore the shops of the El Corte Ingles chain, which are perhaps the only ones that do not close for a siesta. And then, the discounts here are greater than in many other branded boutiques.

In the cradle of haute couture, France, the Christmas sales promise the purchase of the finest and finest goods at discounted prices. World-famous brands, both youth democratic and luxury, are concentrated on the Parisian streets of Rivoli and Faubourg-Saint-Honore, as well as on Avenue Montaigne, in the Saint-Germain quarter and on Haussmann Boulevard. An indispensable point of visit for all shopaholic tourists is the Paris Usines Center Nord outlet near Charles de Gaulle Airport.

The capital of world fashion - Milan - will meet exquisite boutiques and Haute couture brands on the streets of the "Golden Square" or "Milan Triangle": Corso Vittorio Emanuele, Via Montenapoleone, Via Spiga, Via Senato, Via Alessandro Manzoni. The main shopping street of the capital is Corso Buenos Aires, no less interesting for tourists will be Vercelli Street and Duomo Square with the huge shopping center Rinashente. For exciting shopping, not only the city is suitable, but also the suburbs with its vast outlets, such as Serravalle.

It is known that Christmas sales in Europe start with small discounts - from 15-20%, and only by the middle of the action reach their climax - 70% or more. The golden rule for all shopaholics: if you want to have time to buy the product you need (size, color), you should not wait for the end of the sales, because the “hot” product flies at the very beginning of discount events. Even connoisseurs advise before storming boutiques to find out your European size and decide on the style, because during the hype there will not be enough time to try on. Do not forget also that during sales, goods not only from last year's collections, but also with minor factory defects or without labels, may appear on the shelves.

It should be noted that foreigners do not have to pay VAT in a foreign country, therefore they have the right to issue a "Tax Free". By keeping the checks, you can receive compensation at the border when leaving the country.

Christmas online sales

Of course, online trading from its very inception could not but affect such a tradition as Christmas sales. Along with offline boutiques, New Year's discounts, customers are also pleased with numerous sites, starting from December. Although, almost all online stores have a "Sale" or "Liquidation" section, where they display goods from past collections that are left in a single copy, etc.

Christmas sales can be enjoyed at online hypermarkets such as argos.co.uk, or - which sells everything from toys to furniture, from spoons to bicycles, from watches to outerwear, from computers to flash cards.

Great discounts await visitors to European sites, skupidu.com, otto.de, quelle.de and many others.

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When the long New Year holidays end in Russia, the sales season begins in Europe.

The end of January-beginning of February is the time to buy long-standing “Wishlist”: a Gucci trench coat, Dolce boots and a Prada bag with a good discount. Read in which countries the most profitable sales take place, when and for what goods to go there, and how much money to take with you. Spoiler - take everything plus a credit card :)

Italy

When the facades of Italian stores are decorated with bright “scondi” inscriptions, it's time to buy things at a discount. At the start of sales, discounts are no more than 10-15%, but by the end of the promotion, you can buy things with a discount of up to 50%. True, until then, all running sizes usually end. On average, shopping centers reduce the price by 20-30%. Don't expect huge discounts.

Remember. The assortment is replenished during the entire period of the promotion. On the first day of the sale, no one exhibits all the models. As a rule, new items appear once a week.

When to fly: Discounts start on the first Saturday of the new year. In 2019 - January 5th. The sale period lasts 60 days or until items are sold out. If no one buys things during discounts, then they are sent to stock stores.

Where to run: Rome, Milan, Rimini, Venice, Naples.

In Rimini, they buy winter and demi-season outerwear, leather jackets, sheepskin coats and fur coats. In Rome, the main shops are concentrated in the Plaza de España and via Condotti. In Milan - in the so-called "triangle of fashion": between the streets of Montenapoleone, Andrea, Gesu and Della Spiga. In Venice, you can skimp on Piazza San Marco. If you are going to Naples, head to Piazza Amadeo, Piazza dei Martiri and the adjacent streets of Calabritto and Via dei Mille.

All shops in Italy are open from 9-10 am to 19-20 pm with a break from 12.30 to 15.30. Most are closed on Sunday and Monday, except for large shopping centers.

Which brands to buy:

Prada Milano;
Gucci;
Dolce
diesel;
Emporio Armani;
Versace;
Moschino;
United Colors Of Benetton.

Spain

Sales in Spanish stores are indicated by the words REBAJAS (discounts) or OFERTA (special offer) on the windows. During discounts, malls and large stores even donate a siesta. For several years now, special buses have been running around Barcelona on a special shopping route, where you can buy things with discounts of up to 90%. During the winter sale, pay attention to Spanish brands - they have the biggest discounts. Please note that items purchased on sale cannot be exchanged.

When to fly: winter discounts start on December 25, when prices for Christmas tree decorations and New Year's gifts collapse. From January 7, the sale of clothes and shoes begins. Discounts last until the end of March. Initially, the price is reduced by 20%, gradually the discount reaches 70%.

Where to run: Barcelona, Canary Islands.

The Canary Islands are a free trade zone, so prices here are lower than anywhere else in Europe. If you are in Tenerife, take a couple of days to visit the Centro Comersial Safari shopping center with mass-market brands, Siam Mall and Plaza del Duque with luxury brands in Costa Adeje.

You won't have to look for discounts for a long time in Barcelona. Head to Passeig de Gracia - there is a 5 km zone with shops for every taste. In order not to get lost among the malls and shops, buy the guide Guia de Compres - it contains the names and addresses of 450 outlets in the city and suburbs. Take advantage of the shopping bus that starts in the Old Port area. Runs every 15 minutes from 7.30 to 21.45 on weekdays and from 9.30 to 21.20 on weekends.

The most famous malls outside the city are L`illa Diagonal, Pedralbes, Bulevard Rosa, El Triangle, Maremagnum, El Corte Ingles, Glories, Diagonal Mar. And don't forget Outlet Village and La Roca Village - they sell mass-market and luxury brands with discounts of up to 70% off the starting price.

Which brands to buy:

Desigual;
Loewe;
Adolfo Dominguez;
ZARA;
Bimba & Lola;
Skunkfunk;
Pedro del Hierro;
Lois;
Uterque;
Eseoese;
El Ganso.

Germany

In Germany, during the discount period, it is good to buy high-quality clothes, shoes, appliances, electronics, watches and books (suddenly you need books in German). Discounts here are solid - they start from 30% and reach 80% of the initial price. The beauty of German sales is that they are of interest only to tourists - locals are rather cool about discounts and do not create a stir around crossed-out price tags.

When to fly: as soon as you get up from the New Year's table. In Germany, sales start before everyone else, back in early December. They last until January 30, so you still have a chance to buy your Wishlist at super prices.

Where to run: Berlin, Munich.

Start in the capital - plan your Berlin itinerary via Friedrichstrasse. On the main tourist street there is a large concentration of shops and large shopping centers with elite brands and democratic brands. If this is not enough for you, go to the outlets. Past collections are sold there, but at the lowest prices.

The most interesting outlets in Berlin:

Designer Outlet Berlin is located outside the city, you need to take the regional train RE4 in the direction of Rathenow to the Elstal stop. There are about 100 outlets with well-known brands.
Within the city limits is the Görtz Outlet Store. Address: Alt-Mahlsdorf 44, 12623 Berlin. You can get there by tram number 62 from the Alt-Mahlsdorf stop.
Marc Cain Factory Outlet is a designer outlet of the German brand of women's clothing, shoes and accessories. If you are looking for something unusual and authentic, be sure to check it out. Moreover, the store is located in Berlin at Oudenarderstraße 16 - you can get there by tram.

Clothes and shoes are easier to sell in Berlin at outlets on the Kurfurstendamm. In Munich, you should definitely walk along Maximilianstrasse - there are luxury shops here.

Which brands to buy:

Hugo Boss;
Puma;
adidas
Marc O'Polo;
Oliver;
Escada;
Joop!

France

Perfumes, cosmetics, clothes and accessories of famous brands - all this must be bought in France during the sale. Discounts start from 20-30% and reach 50% at the end of promotions. Individual stores open the second wave of the sale and sell items at a discount of up to 70%. During the sale, go to outlets - there you can grab things from famous brands for almost nothing. Just keep in mind that during the winter holidays there will definitely not be overcrowded!

When to fly: In Nice, discounts start immediately after the New Year - January 2. In Paris, they start in the middle of the month. The sales season lasts until mid-February.

Where to run: Paris, Nice.

The largest Parisian outlets:

La Vallee Village - 90 stores of luxury and mass brands, mostly items from past collections and slow-moving sizes (larger than Russian 48). Located 50 km from Paris near Disneyland. Address: Cours de Garonne/3, Serris. You can get there by bus 8 and 19, high-speed train (take line 4 and get off at the Serris-Montevrain stop).
Marques Avenue Troyes or Marque Street - 200 stores and 400 brands of clothing, cosmetics, perfumes, decor, furniture. Nearby there is a free wine tasting - another reason to look into the outlet. Address: Saint-Julien-les-Villas 114. You can get there by bus from the Gare d'Est stop to the city of Troyes, then transfer to a direct minibus to Marques Avenue.
Usines Center Nord is a mall with 120 stores and 500 clothing brands. Inside there are also cafes, restaurants, beauty salons. Located right next to the airport - you can set aside the last day of your vacation for it. Address: de la Plaine de France 134. You can take the express train to Parc de Exposition Villepinte, transfer to the 640 bus and go to the Center commercial station.

In Nice, you can go shopping right in the city center. The main shopping street is Avenue Jean Madesin (avenue Jean Madesin). Take a look at the Galeries Lafayette shopping centers (there is an additional 10% discount for tourists), Center commercial Nice Etoile (more than 100 stores), Sephora cosmetics supermarket, Go Sport sports store. On the avenue, mostly shops of the middle price segment. If you want a luxury suite, then head to Paradis Street, Verdun Avenue and Sweden Avenue. Here are the boutiques of Chanel, Armani, Hermes, Escada.

Which brands to buy:

Chanel;
Dior;
Lacoste;
Kenzo;
Nina Ricci;
Paco Rabanne;
Yves Saint Laurent.

Great Britain

If you're not used to fighting for the latest discounted handbag, you'll love shopping in the UK, where the sales are dignified. Local residents do not run around the shops, buying up everything, but calmly and thoughtfully choose the right models. You will be competed only by tourists like you - after all, in England during the winter sales, discounts reach 50% and shops are attacked by crowds of visitors.

When to fly: From December 26, discounts will officially start in stores. Last until the end of January and reach 70%.

Where to run: London.

You don't even have to leave the city to skimp well. Most of the shopping malls and stores worth visiting are on Oxford Street. Take a look at Selfridges department store with luxury brands of clothing, cosmetics, and jewelry. London's oldest department store, Debenhams, sells designer items at affordable prices. Here you can buy women's and men's clothing, shoes, children's toys, electronics, household goods. There is also a bridal department with white dresses and accessories.

Harrods, Liberty, Harvey Nichols, John Lewis - stores with exclusive brands. TopShop Oxford Circus, Urban Outfitters offer quality affordable youth clothing.

Which brands to buy:

aftershock;
Alexander McQueen;
Anthony
Issa;
Fred Perry
topshop.

Czech

If you want to save more, choose the Czech Republic. Discounts here are as fair as in Germany or Italy, and tour prices are much lower. You will save not only on shopping, but also on a ticket.

Of course, there are fewer outlets and shops in Prague than in Berlin or Paris, but for some it is even more convenient - you can buy everything in one large shopping center or walking along a shopping street.

When to fly: even before December 25 - at this time pre-Christmas sales start. The second wave of even bigger discounts starts in mid-January and runs until the end of February.

Where to run: Prague

Shopping centers:

The best shops in Prague are located on Parizska and Na Prikope streets. During the sales season, you can go to any store - there will definitely be discounts. There are also large shopping centers in Prague:

Palladium - 200 stores of famous European brands, from democratic H&M to luxury Lacoste.
Kotva - offers an excellent selection of leather goods and jewelry.
Cerna ruze is a small shopping center in a historic building with fifty shops.
Fashion Arena is a large multi-brand outlet in Prague-10. During the sales season, prices here are 90% lower than in branded stores.

What to buy:

Any European clothes and shoes: Dior, Hugo Boss, Louis Vuitton, Hermes, Moschino, Swarovski, Armani, Versace.
Jewelry from the factory Lapiz Diamond.
Bijouterie Yabloneks.
Manufaktura skin care products.

Have you been to Christmas sales in Europe? Show off your catch in our groups

By investing in obtaining a residence permit or citizenship in Europe, you get one nice bonus. Rather, it is the ladies who receive it - the female investors themselves or the spouses of the investors.

We are talking about the opportunity to visit various sales in European countries at any time. It does not require any visas or special invitations. Knowing when there are sales in Europe, you simply choose the right day and go shopping.

The main thing is to know when and where to go. We will answer this question in our today's review.

How do sales in Europe differ from those in Moscow?

Ladies who have visited sales in Europe more than once know very well that they are significantly different from Moscow sales. In Moscow, the prices for branded items are so high that even a 50% discount does not make them more attractive. No matter how you slice it, it's expensive.

In European stores and boutiques, goods are most often sold at prices recommended by the brand itself. And if the store belongs to the brand itself, you make a purchase at the lowest price. During sales, this price becomes even lower - discounts in Europe can reach 70-80%. Therefore, a comparison with shopping in Moscow boutiques is, to put it mildly, not appropriate here.

Branded goods in European boutiques can be cheaper by 1.5-2 (and even more!) Times.

When are the sales in Europe?

Sales seasons in Europe are divided into summer and winter. They come at a time when stores need to get rid of last season's products. Each country has its own traditions and peculiarities.

When are the sales in Germany?

Traditional summer sales (sommerschlussverkauf) start here earlier than in other countries - at the end of May. The peak of discounts falls on July 25 - August 7. This is the time of official sales, they are held everywhere and relate to any goods. If the item you need is in the store until the end of August, you can get it at a discount of ... 90%.

In winter, "sales" begin at the end of November, however, discounts during this period do not exceed 20% and relate mainly to democratic brands. The most fruitful time for shopping in Germany is the first half of February. On the last Monday of January, winterschlussverkauf starts all over the country, which lasts 2 weeks. The sale ends in mid-February.

Advantages:

Huge selection of brands
everything is relatively cheap
sales start earlier than in all of Europe

When are the sales in Spain?

In this country, each city starts sales at different times. Barcelona starts discounts - you need to go here on June 1. And Madrid joins the sales only from the third week of June. Later, the Cote d'Azur resorts take the baton: Nice, Cannes, Saint-Tropez.

But for winter sales, it is best to go to the capital of the country. Here everything starts right on January 1, and ends right at the beginning of March. In other regions, the deadlines are shifted by 1-2 weeks. But you need to focus on the first weekend of January. Sales also end differently everywhere: in Valencia - in mid-March, in Vigo - in early April.

Advantages:

Barcelona is one of the world's top fashion centers
longer working day of shops - until 22:00
higher discounts in provincial towns

When are the sales in the UK?

The British sales boom starts on the 20th of June and lasts for a month. It is noteworthy that there are fewer people in London at this time, as it is the time of holidays at the same time.

For winter sales in the UK, there is a special date and even time: December 26, 9:00. They also last exactly one month. Every week the discounts grow and reach 70% by the end. You should not only come to London at the very beginning of the sale, but also come to the store by 9:00. There are also pre-sales - on the 10th of December. But their duration is only 2-3 days.

Advantages:

all the world's top brands are represented
the largest shopping centers where you can combine accommodation with shopping
the most extravagant exclusive things

When are the sales in France?

In Paris, shoppers begin to catch their luck, as in London, on the 20th of June. The duration of sales is also 1 month. However, in other cities, the dates may be slightly shifted in one direction or another.

In winter, the general exact date for the start of the discount period has not been established. You need to arrive in Paris by the second Wednesday of January. Sales last here until mid-February. But in Nice, you can please yourself with new clothes right after the New Year - from January 2. Usually stores drop prices twice: first by 20%, then by 50%. But in some stores there is also a third wave - by the end you can meet the coveted 70%.

Advantages:

Paris is the second most visited fashion capital in the world
you can use the VAT refund service at customs
high discounts on exclusive products

When are sales in Italy?

Italian sales are considered to be the most visited in Europe. This is especially true of Milan, the world leader in fashion. On the first Saturday or the first Monday of July, shoppers from all over the world come here. Sales dates in Milan, as well as throughout the country, are limited to 60 days. Compliance with deadlines is strictly regulated by law.

Winter sales season in Italy starts in January - on the first Saturday. At the beginning, discounts reach 30%, and then increase. Moreover, not all goods are immediately put up for sale. Stores divide the assortment into parts and update it every week. This gives buyers additional options.

Advantages:

in Milan - the world's best selection of fashion designer items
weekly update of the assortment of goods with discounts
the lowest price for things of the leading Italian brands

When are the sales in the Czech Republic?

In Prague, sales are not two, but three times a year. They last an average of 1.5 months, but no single start and end dates have been established. Summer starts in early July and ends in mid-August. Winter seasons last from mid-December to the end of January. And there are also spring sales - from early April to mid-May.

Prague shops and boutiques put up for sale, in principle, the same branded items as the capitals of world fashion. At the same time, prices are not inflated, as in Moscow, and discounts are real 30-50-70%. You can also find exclusive designer goods, but it is for this indicator that Prague loses to Milan, Barcelona, and London.

Advantages:

presence of all the world's leading brands
more comfortable shopping due to fewer customers
additional season of sales - in the spring

When are the sales in Greece?

In this country, as in Italy, trade violations during the discount period are carefully monitored. Therefore, all sales start and end at the same time - so that sellers work on an equal footing. You can come to Athens for summer discounts by the first Saturday of July - it will last until the last Sunday of August. Standard discounts are 50-60%, which makes shopping in Greece during the sales season extremely profitable.

Winter discounts start from the first Saturday of January and last until the last Sunday of February. If the summer sales “adjust” to the holiday season, and there are no crowds in stores at this time, then in winter it is quite comfortable to make purchases.

Advantages:

high level of standard discounts
a small number of buyers in the winter season
inexpensive items from local, well-established brands

Sales dates in Europe

Sales trips can be started right now, because, by and large, there are only a few days left before the start of the season. Summer sales in Europe can be visited from June 1st. As for other countries, you should focus on the following dates.

To better navigate which shopping centers you can visit on your own, check out our review.

Shop opening hours

Shopping rules in Europe

Visit stores 1-2 days before the start of sales. Choose the things you like, decide on the sizes, remember where everything is
On the first day, it is better to be in time for the opening itself. On other days, shop in the morning
It is better to go to the sale dressed simply and comfortably. Please note that you will have to take off your clothes and shoes many times to try on things.
To understand which wave of discounts is best to hit, consider how exclusive the item is and how rare its size is.
During sales, some stores may refuse to accept returns if you have already bought the item. Please check with sellers for this.
It is best to use the services of professional stylists. They will guide you to the most attractive places and select the route according to your needs.

Now you know when discounts are available in stores in Europe, and you can plan your summer and winter holidays with sales in mind.

Free shopping is, of course, not the main, but an important advantage of obtaining a residence permit or citizenship in the EU.

Turning to the specialists of our company for help, you get a full package of services and comprehensive support at all stages.

Everyone is waiting for summer - warm weather, holidays, seaside holidays, and some go not only to relax, but also to buy at summer sales, where discounts reach up to 80%. We will tell you about the best cities for summer shopping in Europe, where you can relax and save on already low prices.

Spain, from 1 July to 31 August

In all major cities in Spain, discounts start on July 1, except for Madrid, where they start on June 21 and last until the end of August. Sales suit everyone - boutiques, outlets, small shops of independent designers. Discounts start from 20-40%, and by the end of July grow up to 70%.

Discounts start early in the capital, and there are many inexpensive brands that become even more affordable during this period (Zara, Bershka, Mango, Desigual), you can find them in El Corte Ingles department stores. Luxury boutiques are located in the Salamanca area, shops of local designers - on Malasana, Hortaleza and Fuencarral streets.

Shopping here is easy and convenient. Most shops of all price categories - from malls to small shops - are located within 5 kilometers of the Barcelona Shopping Line. Buses run on it from 7.30 to 21.30 at intervals of 10 minutes, a ticket for the day costs 10 euros. The main outlet, La Rochelle Village, is half an hour from the city. In the L'Eixample and El Born districts, there are designer shops and original jewelry stores. We advise you to go shopping in Barcelona in July, because August is the month of holidays and many shops are closed.

Germany - from the beginning of July to the end of August

In Germany, discounts start in the first half of July and last until mid-August - early September, there are no official dates. In addition, many stores start selling items with a 20-40% discount at the end of June, a week before the start of sales, and a maximum of 50-70% discount will be reached in August.

The city has little luxury and high fashion, but there are many boutiques of independent designers from Northern Europe and Scandinavia. The most popular shopping area is Kurfurstendamm, where there are luxury boutiques and more affordable brands. Fashionable German designers can be found on Schonhauser Allee. The large shopping centers Potsdamer Platz, Arkaden and Alexa are located on Alexanderplatz. Independent designers are represented on Friedrichstrasse.

The city is considered a fashion shopping center. High fashion boutiques (Chanel, Prada, Kenzo) and famous brands are located on Schadowstrasse and Koningsalle streets, the most prestigious shopping center Ko Galerie is also located here. The mass market (H&M, Mango, Zara) is also concentrated in Schadowstrasse.

Italy, July 7 - end of August

There is no single sales schedule, discounts start on the first Monday or the first Saturday of July and last for about 60 days. Often discounts start at 50%, so the most interesting things are sold out in the first weeks.

- the capital of high fashion and the best city for buying branded items at affordable prices. All haute couture boutiques (Armani, Dolce & Gabbana, Guess, Gucci, Prada, Versace) can be found in the Fashion Square, which is formed by Via Montenapoleone, Corso Venezia, Via della Spiga and Via Manzoni. More democratic brands are sold in the huge Fidenza, Vicolungo and Serravalle outlets in Milan, as well as in the Max Mara outlet.

France, 28 June - 8 August

In France, sales last exactly 6 weeks, they are regulated by the state. Discounts start at 30%, after two weeks there is a secondary markdown, after another two weeks prices are reduced for the third and last time - so discounts reach a maximum of 70-80%.

It has everything from luxury boutiques to tiny shops of young designers, as well as a huge selection of quality cosmetics and perfumes. Haute couture boutiques (Chanel, Dior, Cartier, Lagerfeld) have long since left the Champs-Elysées for Avenue Montaigne and Rue du Faubourg Saint-Honoré. The most popular places to shop for fashion brands are the Gallery Lafayette department stores and the Quatre Saisons shopping center, which brings together 600 boutiques and fashion brand stores. Mass market at affordable prices you will find on Rue de Rivoli. The two largest outlets, La Vallée Village and Quai des Marques, are located near Paris and are easily accessible on the RER metro line, which links the suburbs with the center. In order not to get lost in the abundance of shops, take the Paris Shopping guide booklet from the Office de tourisme information point.

Finland - from June 20-25 until the beginning of August

The state does not regulate the beginning of discounts, most often they begin in the second half of June and end in early August.

There are shops for every taste and budget, as well as excellent household goods. Shops of democratic brands are located in the shopping centers Stockmann and Itakeskus (this is the largest mall in Northern Europe). In addition to the well-known Zara, Mango, Esprit and H&M, there are interesting local brands: Seppala, Luhta, Reima, Marimekko. Fashion brands and branded boutiques await customers on Pohjoisesplanadi.

Sales or, as the Italians say, "Sconti" - this is exactly the time when exclusive items from world-famous fashion houses can be purchased at reasonable prices.

As a rule, such events are held twice a year - in the winter and summer seasons.

Their schedules largely depend on the geographical location of the city: traditionally, the sales season began in the southern regions, and then it was picked up by the northern ones. The average size of discounts today is 15-20%.

In 2011, the Italian government passed a law according to which uniform deadlines for sales were set throughout the country. Up to this point, "Sconti" could start on completely different days - the dates depended on the location of the event, as well as on the status of the store (mass market, chain store, boutique, etc.).

With the adoption of the new law, an official sales calendar was also established., violation of the schedule of which entails certain sanctions - fines. Also, boutiques and other stores can arrange discounts and promotions only with the permission of the authorities.

Dear reader, to find an answer to any question about holidays in Italy, use. I answer all questions in the comments under the relevant articles at least once a day. Your guide in Italy Artur Yakutsevich.

In total, the sales period lasts exactly 60 days, however, if discounted goods are sold out earlier, stores have the right to terminate the promotion, thereby returning to work in their usual mode. As for things that never sell out, they go to a variety of outlets and outlets.

It is noteworthy that at the very beginning of the sales season, the size of discounts varies between 10-20%, but as the hype around this event subsides, the most popular models and sizes disappear, and the share percentage increases. So, at the end of the winter or summer season, you can purchase items with a discount of up to 50%.

When do the winter sales start in 2020

The winter season of discounts in Italy starts on the first Saturday of January, in 2020 it is January 4(in some stores a day earlier - 3), its official end is the beginning of Great Christian Lent. Sales of this time are more preferable to summer ones, since the markdown of goods can reach 70%.

Winter sale calendar 2020:

L'Aquila - from 05.01 for sixty days;
Potenza (Potenza) - from 5.01 to 6.03;
Catanzaro (Catanzaro) - from 06.01 for sixty days;
Naples (Napoli) - from 4.01 to 4.03;
Bologna (Bologna) - from 04.01 to 04.03;
Trieste (Trieste) - from 5.01 to 31.03;

Rome (Roma) - from 4.01 to 19.02;
Genoa (Genova) - from 04.01 to 16.02;
Milan (Milano) - from 4.01 for sixty days;
Ancona - from 4.01 to 6.03;
Campobasso (Provincia di Campobasso) - from 5.01 to 5.03;
Piedmont (Piemonte) - from 5.01 to 28.02;
Bari (Bari) - from 6.01 to 2.03;
Cagliari - from 5.01 to 6.03;
Palermo (Palermo) - from 5.01 to 17.03;
Florence (Firenze) - from 5.01 to 6.03;
Perugia (Perugia) - from 5.01 for sixty days;
Aosta (Aosta) - from 6.01 to 17.03;
Venice (Venezia) - from 5.01 to 2.03.

Dates are determined by local authorities.
Places more favorable for winter shopping are the same as for summer shopping - Rome, Milan, Rimini, Florence.

As you head out for the winter sales season, you need to understand the following:

Boutiques and stores will feature not only discounted items, but also those that can be purchased at full price. However, the areas of discounted goods and goods from new collections have distinctions.
On average, discounts remain in the range of 20-30%, The collapse in prices is carried out only on those clothes that meet non-standard sizes.
You can pay in the store either in cash or by card.
Not all eligible items will be listed for sale on the first day. The range tends to replenish slightly during the 60 day sale.

Winter discounts in Rimini

Sconti in Rimini is especially popular with Russian shopaholics. It is in this city that a huge number of stores are concentrated, offering clothes from both the mass market and ready-to-wear. From January to March, you can buy autumn, winter, and demi-season items here. As a rule, domestic fashionistas come to this Italian town for fur coats, sheepskin coats and leather jackets, which are distinguished not only by first-class quality, but also by affordable prices.

In the policy of holding sales at local stores, you can notice the following trend: at the beginning of the season, discounts do not exceed 30%, but after three to four weeks their percentage increases to 45-50. At the end of the event, things in boutiques and shopping centers can be purchased with a markdown of up to 80%.

It is noteworthy that sales in Rimini are arranged not only by mono-brand boutiques or luxury segment stores, but also by wholesale factories belonging to the middle price range and fur salons.

When do summer sales start in 2020

The most popular among inveterate shopaholics and fashionistas are the Italian summer sales seasons, since at this time you can not only buy exclusive items from world-famous brands at prices well below their original cost, but also relax on the warm sunny coast. When planning your personal shopping tour, you should be aware of the existence of "Saldi" - the very state sales calendar. It contains information regarding the dates of the beginning and end of the season of discounts in the main shopping centers of the country. It is noteworthy that the schedule is drawn up so that the potential could visit almost all major outlets in Italy.

Sale season schedule by city:

L'Aquila - from 5.07 to 8.09;
Potenza (Potenza) - from 2.07 to 2.09;
Catanzaro (Catanzaro) - from 7.07 to 31.08;
(Napoli) - from 5.07 to 4.09;
(Bologna) - from 5.07 for sixty days;
Trieste (Trieste) - from 2.07 to 30.09;
(Roma) - from 5.07 for six weeks;
(Genova) - from 5.07 for forty-five days;

(Milano) - from 5.07 for sixty days;
Ancona - from 7.07 to 1.09;
Campobasso (Provincia di Campobasso) - from 2.07 to 14.09;
(Piemonte) - from 6.07 to 01.09;
Bari (Bari) - from 02.07 to 14.09;
Cagliari - from 6.07 to 04.09;
(Palermo) — from 6.07 to 15.09;
(Firenze) - from 6.07 to 04.09;
Perugia (Perugia) - from 7.07 for sixty days;
Aosta (Aosta) - from 7.07 to 30.09;
(Venezia) - from 6.07 to 31.09.

There are a number of unspoken rules, without knowing which comfortable summer shopping in Italy is impossible.

On the opening day of the sales season, retail outlets will be in full swing and uncontrollable chaos. That is why the administration of the store may invite police officers or additional security.
In order to be among the first in line to the boutique, you should take places from the night, because there are many people who want to buy an original item at a discount.
Be prepared for the fact that you may not be able to try on the thing you like, since all the fitting rooms will be busy, and the queues for them will be longer than the one that accumulated in front of the store itself. Experienced shoppers advise you to buy the product right away - at least you can always sell it.

After analyzing the geography of summer sales, as well as the accumulated experience of shoppers and fashion experts, we can identify a number of areas that are considered the most favorable for shopping:

Center of Italy (capital and Rimini);
North (Milan);
South (Bari).

In each of the cities that act as a platform for the implementation of sales, there are places where shopping will be more productive and diverse. Below are the main shopping centers in Italy, as well as the addresses of their boutiques.

The holy duty of any fashionista is to visit Condotti Street (Via dei Condotti) in Rome. It is here that a record number of boutiques and premium stores are concentrated, which offer shoes, clothes and accessories from the leading designers of our time.

If you chose Venice as the place of your shopping, then here you should walk along the square (Piazza San Marco) and the streets adjacent to it.

Italy is the country with the highest number of outlets. Outlet is a large shopping complex that offers goods from the leading brands of our time at discounted prices throughout the year (markdowns can reach 70%). As a rule, in such establishments, goods from collections of 3-5 years ago are sold.

Today, this term can mean both traditional outlet centers and all sorts of spachchi and drains.

drains

Stocks are small commercial shops that sell discounted products. In them you can find things that were sold by prestigious boutiques a few years ago, but could not be sold. The main distinguishing feature of such points is a record discount percentage. So, in stocks, wardrobe attributes are bought at prices 70-80% less than their real initial cost.

Spacchi

Spach is one of the varieties of the outlet, which specializes in the sale of products directly from the factory. Prices in these outlets are not much more expensive than in stock stores.

The list of goods that you can purchase in spachchi:

Items from the collection, at least three years old.
Exclusive prototype items from leading fashion houses, created in single copies and which can be seen in future collections. The only remark of these products is that they are all presented in one size - the smallest, since they were originally sewn specifically for catwalk models.
Items from both new and old collections that have minor flaws or defects. Their markdown can reach 30%.
Spacchi are located in close proximity to the places of their production, tailoring factories.

TOP 5 outlets in Italy

Outlets can be found in any city, in any region of Italy, but how do you know which one is more preferable? Below you will find the best Italian outlets.

Castel Romano

(Castel Romano Designer Outlet) is located near Rome at Via del Ponte di Piscina Cupa, 64. The outlet is open daily from 10:00 to 21:00.

Here you can buy last year's collections of world famous brands with discounts up to 70%. Also, the store holds a series of additional closed sales for its regular customers.

The Mall

Fidenza Village Outlet is located in Milan, located at: Via S. Michele Campagna, 43036 Chiusa Ferranda, Fidenza PR. Open daily from 10:00 to 19:00.

There are more than a hundred different brands of clothing and footwear. Also, the athlete has his own official website - fidenzavillage.com, where you can preview all the available assortment.

The only disadvantage of "Fidenza Village Outlet" is that it is located quite far from the center of Milan.

Prada & Miu Miu Outlet" (Space)

Prada & Miu Miu Outlet (Space) is located in Florence, located at: Via Levanella Becorpi, Località Levanella, S.S. 69 - 52025 Montevarchi (AR).

The main feature of this store is that it offers its customers exclusively high-quality and exclusive items of branded production and Miu Miu. It is noteworthy that here you can buy not only discounted items from last year's collections, but also some items of current seasons on special offers.

The Fuzzi Factory Outlet is located in Rimini at 167, Via al Mare, San Giovanni In Marignano RN.

It deserves your attention, at least, because it is replete with unusual and extravagant clothes from talented Italian designers. You will not find models similar to those presented in this shopping complex anywhere.

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