Research of the hotel market of Kerch. Marketing research of the real estate market

According to the national tourist rating The Kaliningrad region ranks 6th among the most attractive regions of Russia for tourism. At the same time, according to the results of requests for booking hotels, the city of Kaliningrad ranks 7th in the TOP-10 popular Russian cities for travel.

Due to the relevance of the topic, our company conducted a study of the market of hotel services in the city of Kaliningrad. Below we selectively publish some data from the study in demo mode.

Demand and supply based on the results of a study of the hotel services market in Kaliningrad

According to the research of the hotel market, in 2016 Kaliningrad ranks second among the cities of the Russian Federation in terms of availability hotel rooms. There are currently 6.3 rooms per thousand inhabitants, which is higher than many other Russian cities. For example, in Kazan there are 5.9 rooms per thousand people, and in St. Petersburg - 5.4. The leader is Sochi with 12.6 per thousand inhabitants.

The main indicators of the hotel market research

- The total number of accommodation facilities (including hotels, mini-hotels, guest houses and hostels) located in Kaliningrad and its immediate surroundings, as of the beginning of May 2016, is 112 units.
- The total fund of hotel facilities is 2.9 thousand rooms of various categories.
- The total capacity of the room stock is over 5.9 thousand beds.

Object size

The vast majority of accommodation facilities (almost 90% of the total) are small and micro-hotels with a hotel fund of up to 50 rooms.
But the bulk of the rooms still account for medium and large hotels with a capacity of 50 and 100 rooms, which in total form 56% of the offer.
Approximately the same share is formed by small hotels (with a fund of 10-49 rooms) and large ones (with a fund of 100 rooms or more). They account for 36-37% of the market.

Presence of international and federal networks

At the moment, the share of hotels operating under the brands of international operators is still small and amounts to only 16%. This group includes hotels Heliopark Kaiserhof, Radisson Blu, Ibis Accor. The share of federal and local hotel chains (Marton Palace, Marton Olimpic, Central Hotels of Kaliningrad) is represented more widely and amounts to about 25%. The main part of the room stock (59%) still refers to non-network facilities. According to our estimates, a significant increase in the share of international brands should be expected within two to three years due to the appearance of about 400-500 rooms in new hotels.

Class (stardom) of objects

The class of the hotel is a key indicator of the quality of the services provided and the development of the infrastructure of the facility. As of May 2016, 3-star hotels are mainly represented in Kaliningrad. This group accounts for slightly more than half of the total supply (51%). Approximately the same number of rooms falls on 4-star facilities and non-star hotels - 17 and 19%, respectively. The share of two-star properties is approximately 6%. Separately, it is worth highlighting the category of hostels, which has been actively developing over the past 2 years and accounts for about 7% of the total supply.

As you know, one of the drivers for the development of the tourist infrastructure of the Kaliningrad region is the upcoming 2018 FIFA World Cup and, in particular, the holding of several group stage matches in the region. In this regard, it is interesting to pay attention to the FIFA requirements for the availability of rooms. Cities that will host the group stages of the championship must have a quality fund of three to five star hotels, in the amount of at least 1,760 rooms within a 40-minute distance from the stadium. Also, within a radius of 100 km there should be another 6,000 numbers. At the same time, according to FIFA requirements, in the city where the matches are held, there must be 150 rooms of the 5-star level and 860 rooms of the 4-star level. In total, the total number of rooms of a level not lower than 4 stars should be 1,010.

As of May 2016, there are no and no plans to build a five-star hotel in Kaliningrad itself, and even if FIFA lowers the requirements to the 4-star category, the total deficit of the hotel fund of this level is currently 602 rooms. True, in the future, by 2018, it is planned to compensate for this deficit through the construction of 4-star hotels. Let's see if the players make it. So far, according to our observations, only two objects with a total fund of about 300 rooms are in the stage of more or less active construction.

Room rates

As part of the study of the hotel market, we studied the cost of a room in hotels in Kaliningrad, depending on belonging to networks, class and time of year. It was found that the average price for a room of category 3* is 3.2 thousand rubles, category 4* - 4.4 thousand rubles. In branded hotels, the average cost of accommodation in a 4 * hotel is 6 thousand rubles. per room per day.

A complete report of the marketing research of the hotel market

In the full report of the marketing research of the hotel market in Kaliningrad, the following sections and questions are studied in more detail:

Analysis of tourist flows in Kaliningrad region
Classification of accommodation facilities by capacity
Main market players
Determination of TOP-5,10,15,20 objects by the volume of the hotel stock
Market structure by type of accommodation facilities
Market structure by chain affiliation
Market structure by object class
The cost of rooms for various categories of objects, class, seasonality
Estimated occupancy rate
Detailed profiles of the TOP-10 main hotels in Kaliningrad
Availability of restaurants within the hotel and average bill
Availability of conference rooms and their characteristics
Hotel facilities planned for construction. Their description, condition and profiles.
Compliance with FIFA standards ahead of the 2018 World Cup

The results of the carried out formed the basis of a business plan for the construction of a four-star hotel with 160 rooms, which will operate under the franchise of one of the most famous international hotel operators.

An analysis of the hotel services market is the first thing to do when starting to form a business idea and planning to enter this market. However, marketing research of the hotel services market is not a one-time procedure. It must be repeated regularly in order to track changes in the market situation, select marketing strategies, keep an eye on competitors and keep your business at the highest level.

Analysis tasks

The tasks of researching the hotel services market depend on the time the research is conducted. Primary market analysis sets the following tasks for the researcher:

An assessment of the current situation in the market that the company wants to enter.
Studying the target audience.
Assessment of the level of competition.
Determining the potential for market development.

Having determined these indicators, you will be able to understand what is currently lacking in the market, which business has the potential and can quickly pay off.

In repeated studies, the tasks depend on what goals the study has. For example, assessing the feasibility of offering a new service or entering the market of a particular region. The analysis should be aimed at obtaining the most complete information about the market in general and the problem under study in particular.

Types and stages of research

Depending on the tasks facing the researcher, there are several types of analysis.

Research of the key components of the hotel market - market participants, suppliers, customers, etc.
Analysis of the company's potential in the market and its market share.
Study of trends in the development of the market.
General assessment of the economic situation.
Analysis of market saturation and assessment of the feasibility of introducing new services.
Forecasting market dynamics for the short or long term.
The study of competition and the work of competing companies.
Evaluation of customer satisfaction with the services received.

For successful study, it is necessary not only to obtain reliable and accurate information, it is also important to analyze them correctly and draw conclusions that will be useful to the company in its work.

All market research of hotel services takes place in several stages:

Identification of the problem and determination of the purpose of the analysis.
Setting goals to achieve the goal.
Choice of sources and methods of obtaining information.
Collection and study of secondary information.
Collection of primary data.
Processing and analysis of the received information.
Formation of conclusions and ways to use them in business activities.

The main thing is to correctly determine the purpose of the study. It depends on what sources of information will be, in what ways it should be obtained and what conclusions to look for in it.

Receiving the information

Having decided on the purpose and objectives of the analysis, you can proceed to the second important stage - the collection of information for analysis. You can get information in different ways, but all sources fall into three main categories:

Company's own sources.
Observations.
Marketing research hotel services market.

Information itself, in turn, is divided into two classes: primary and secondary.

Primary information is data that is obtained specifically to solve a problem that has arisen. It is collected during the course of the study. At the same time, data collection is focused on solving specific research objectives. Such information, as a rule, is quite reliable, but collecting it requires time and investment. Therefore, in some cases, it is allowed to use another class of information - secondary.

Secondary information is data that has been collected for other previous studies. It has advantages in terms of getting it - you do not need to spend time getting it, and the costs are usually much lower or non-existent. Some studies with secondary information need to be purchased, others are freely available, for example, government statistics, etc.

Secondary information can be obtained from internal or external sources. Internal sources belong to the company itself, these can be:

Sales department reports, financial and other reports.
Books of reviews and suggestions.
Questionnaires of hotel visitors.
Contracts with partners, suppliers, customers.
Statistics on hotel occupancy, settlements with travel agencies, etc.

External sources of secondary information can be:

Publications of government bodies, tourism organizations etc.
Yearbooks with statistical data.
Commercial research.
Special studies in the hotel business.
Exhibitions, forums, etc.
Internet sites, forums, etc.

Collection of primary information

Primary information is of the greatest importance for market analysis. There are three main ways to get it:

Observations.
Polls and interviews.
Panel studies.

Observation is the easiest method. It consists in studying the behavior of customers in a real environment. Observation can be carried out in special conditions or by the field method. For the study of the hotel market, a field study will be considered to be carried out directly in the hotel.

Surveys can be structured or free-form. They can be done by phone, by mail or in person. Face-to-face interviews may also be conducted one-on-one or in a group.

Panel marketing research is a periodical survey of a group of people in order to find out their opinion on a particular issue. When conducting such research, it is important to formulate questions in such a way that they arouse the interest of the respondent and cause him the most truthful answers.

Having collected all the necessary information, we can draw conclusions about the state of the hotel market, the prospects for the market as a whole and the company in it. Accurate analysis allows you to conduct business more efficiently and achieve maximum profit growth.

Crimea is an interesting region: on the one hand, it has been one of the main resort areas of the country for over 100 years, on the other hand, despite its unique natural advantages (sea, mountains, air, etc.), the hotel real estate market is still in the stage of its formation. In a word, we can say that over 26 years of modern history, Crimea has been able to reach a new qualitative level.

According to the experts of the Diplomat Residence apartment complex, before the political changes of 2014, the number of international and domestic federal hotel operators was extremely small. Over the past 3 years after the referendum, the situation in Crimea, mainly in its southern part, has improved significantly. Many temporary accommodation facilities have been officially certified, the hotel service of which does not lag behind world standards.

Current situation: supply in the hotel market of Crimea

According to the Ministry of Resorts and Tourism of Crimea, in total, 11 new facilities were opened in Crimea in 2016. It is noteworthy that 4 of them operate on an all-inclusive basis (a new trend that is gaining momentum in Crimea). More than half of the discoveries were in the Greater Yalta region. And the total number of collective accommodation facilities is about 770, of which 409 are hotels of various formats, and the rest are sanatoriums, boarding houses, and facilities providing health-improving services.

According to experts of the Diplomat Residence apartment complex, the so-called Southern Coast of Crimea (South Coast) is the most popular among tourists: the cities of Yalta, Alupka, Alushta, Sudak and various villages adjoining them. In different periods of time, from 40% to 60% of all tourists coming to Crimea rest in this zone. It is natural that a significant share of the number of rooms is concentrated here, and an average higher price indicator for accommodation is also characteristic in comparison with other areas of the peninsula.

A small number of hotels managed by international brands is partly due to the small "hype" of the peninsula in international terms. So, at the moment, from those presented in the region, one can single out such chains as: Best Western International (most hotels are located in North America) - the Best Western Sevastopol hotel, Premier hotels and resorts (Ukrainian chain) - the Premier Palace Hotel Oreanda in Yalta, the Russian Atelika chain - the Morskoy Ugolok hotel.

One of the last to enter the Crimea was the international hotel chain Rixos, which took over the management of the Mriya Resort & Spa complex, opened in 2014. "Primorsky Park", "Crimean Breeze", "Agora", located in Yalta or near it, as well as Riviera Sunrise Resort & SPA (former Radisson Resort & SPA) in Alushta.

The most demanded part of the South Coast is the territory of Greater Yalta. The total number of temporary accommodation facilities in this area is currently 113 units. (excluding mini-hotels and guest houses with less than 15 rooms), more than 13,000 rooms.

More than 50% of the number of rooms is in sanatoriums and health-improving institutions. By the number of objects, more than half are various hotels. The largest of them (as well as on the entire peninsula) is the hotel complex "Yalta-Intourist" with a total number of rooms in the amount of 1186 units.

The cost of living in hotels on the Crimean peninsula

According to the experts of the Diplomat Residence apartment complex, the cost of living primarily differs depending on the type of place of temporary residence, the novelty and quality of construction, as well as geographical location. In the high ("hot") season, which falls on July-August, the cost of accommodation is usually the maximum.

Thus, the average cost for a standard double room in the highest quality hotel complexes in Big Yalta is 12,900 rubles per day. The maximum cost is fixed in Villa Elena Hotel & Residences - 28,395 rubles per day, and in the Premier Palace Hotel Oreanda and Mriya Resort & Spa complexes - about 17,500 rubles per day. In other hotels, the average room rate is about 5,600 rubles per day. It is interesting to note that the average cost of double accommodation in sanatoriums and boarding houses in this area is comparable - 5,300 rubles per day.

A significant part of the investments in the renovation of existing and construction of new hotel complexes over the past 15 years has come from large Russian companies. At the same time, the scale of investments was significantly reduced even during the crisis of 2008-2009. On the eve of it, about 15 hotel facilities were announced, many of which were subsequently frozen or postponed indefinitely.

After the annexation of the peninsula to Russia in 2014, not only Ukrainian investors, but also Ukrainian tourists left the hotel market. Thus, there was an almost complete reorientation of the tourist flow to visitors from other regions of Russia. At first, this led to a decrease in the number of tourist flows, but then the numbers recovered. If in 2015 the number of tourists amounted to about 4 6 million people, then in 2016 it has already grown to 5.6 million people. (of which 46.5% vacationed on the South Coast). With increasing share Russian tourists there is also an increase in demand for collective accommodation facilities.

Development of new hotel facilities in Crimea

The largest opening in the past three years was the commissioning of the five-star hotel complex Mriya Resort & Spa in August 2014. The project was initiated by Sberbank, and the British bureau of Norman Foster was involved in its architectural development. This project for the reconstruction of the territory of the former boarding house "Mriya" is a landmark not only for the South Coast, but for the entire Crimea. It was possible to attract the Turkish hotel operator Rixos, which had previously cooperated with Sberbank, to manage the facility.

Among the promising projects, the Yalta Plaza apartment complex under construction, located in the center of Yalta, should be noted. Estimated construction completion date is the 2nd quarter of 2017.

Another potential site could be an investment recreational town in Koreiz, where the administration is preparing for privatization three neighboring state sanatoriums at once: Dyulber, Ai-Petri and Miskhor. Also at the investment forum in Sochi this year it became known that the structures of entrepreneur Igor Chaika are planning to implement a new hotel complex in the Crimea - on a free site, or on the basis of an existing facility. The second option is quite logical in the current realities, because. most of the plots of interest from an investment point of view have already been built up.

Prospects for the development of the hotel market in the Crimea

Speaking about the prospects for the development of the hotel market in the region, one should start, first of all, with the main factors constraining it. One of the key problems at the moment is transport accessibility. As such, there is no railway connection - it is possible to get to Anapa or Krasnodar, then on the "Single ticket" through ferry crossing. The same route for those traveling by private transport.

Planned opening in 2019 Kerch bridge will be a key milestone in the development of the Crimea, which will greatly facilitate the route to its resorts. In addition, the construction of the Tavrida highway from this bridge to Sevastopol will also improve the transport logistics of the peninsula.

Another important stage in the development of transport accessibility is the work on the expansion and reconstruction of airport terminals in Simferopol, as well as in the future, consideration of the possibility of launching airports in the cities of Sevastopol and Kerch (worked until 2008). All these activities will increase the flow of visitors to the peninsula, whose potential, according to various estimates, is at the level of 8-10 million people a year.

It is also worth noting that the state of infrastructure, which has not yet been fully restored, is faced by a significant number of sanatoriums and hotels. To solve this problem, as in any large-scale development project, it is necessary to coordinate the work of both state structures and private investors. In particular, to work out these tasks, the program “Socio-economic development of the Republic of Crimea and the city of Sevastopol until 2020” was created.

It involves the allocation of five tourist and recreational clusters (Evpatoria, Saki, Leninsky district, Chernomorsky district, Koktebel), within which it is planned to create infrastructure facilities necessary for the tourism industry. According to this program, 22.5 billion rubles were allocated from the federal budget for their financing. At the same time, in all clusters, it is planned to allocate investment sites to attract private investment in the construction of infrastructure tourism facilities. According to available information, 22 investment projects totaling 15.8 billion rubles are currently being implemented. In total, in 2016, about one hundred investment applications were considered for a total amount of about 80 billion rubles. (about half of the applications fell on the South Coast region). And during the year, 21 agreements were signed in the field of development of resorts and tourism for 15.6 billion rubles.

Tatyana Mazaeva, Director of the Diplomat Residence Sales Department, notes: “Implementation of large-scale government programs to support the tourism industry, as a rule, is long-term. What could be done in the current situation (for example, to increase the throughput of the airport and the crossing) has already been done. However, in the future, some significant changes in the hotel market are possible only after the completion of major infrastructure programs (such as the construction of the Kerch bridge). In the current realities, each project must be weighed from various angles and its concept carefully worked out.

In a word, Crimea with its natural resource, unique and inimitable climate, as well as rich history is one of the most promising resort areas in Russia, and even the whole of Eastern Europe. And in the future, with a competent, systematic approach, its potential will be realized in the coming years.

The material was prepared by the specialists of the company Residence "Diplomat"

Difficulties of transportation

The development of transport accessibility of the Crimea is one of the main tasks. Along with the existing water and auto communication ( Kerch crossing) and air (Simferopol airport), it is planned to open the Kerch bridge by 2019 and launch the Tavrida federal highway by 2018.

Railway communication is a constructor from a trip to Krasnodar or Anapa, and then the use of the "Single ticket" (the "Single ticket" includes: transfer to the port "Kavkaz", a ferry crossing, a subsequent bus trip through the territory of Crimea - to Simferopol).

There is no railway connection with other cities of Russia and Ukraine.

Power support

The development of tourism in the Republic of Crimea is supported by the Government of the Russian Federation through targeted programs with a focus on the integrated development of tourist areas of the Republic of Crimea, the creation of tourist products, methodological support and training, as well as marketing and image policy, in particular, through the program "Socio-economic development of the Republic of Crimea and the city of Sevastopol until 2020".

Who goes to Crimea

Today, people go to the Crimea for cultural, educational, children's recreation, for active and sanatorium-resort spending time, and of course for eventful occasions.

After the accession of the Republic of Crimea to Russia in 2014, the tourist flow was reoriented, and now the main tourists are Russian citizens (86%).

The number of tourists in 2014 decreased by 2 times, but already in 2015 there was an increase in the tourist flow by more than 2 times. At the end of July 2016, 2.672 million tourists visited Crimea, which is 26.2% higher than in 2015.

According to forecasts, about 5.1 million tourists will visit Crimea in 2016. More than half of the tourists are accommodated in the "private" sector.

In general, the "capacity" of the Crimea is from 8 to 10 million tourists a year.

Portrait of the main consumer of tourist services in Crimea: these are solvent tourists of the economy and comfort segment, who are interested in health-improving, recreational-marine and cultural-educational tours in Crimea. About 30% of them arrive in their own cars.

On average, they travel 11 days, they prefer to see 3-4 tourist destinations of Crimea during this period.

The main tourist flow consists of residents of Moscow and St. Petersburg, followed by guests from Yekaterinburg, Rostov-on-Don, Perm. Also, the residents of Crimea themselves, in particular Simferopol, come to the coast for weekends in the off-season. Residents of Ukraine make up no more than 10% of the tourist flow. The flow from Moscow and St. Petersburg, according to hoteliers, is about 60%.

Seasonality of the peninsula

Crimean demand has a pronounced seasonality with peaks in the period June-August, which is a reflection of the seasonality of travel of recreational tourists and the natural features of the region (for example, the warmth of the sea and air). Demand also rises during the New Year and May holidays. For business travelers who come on a business trip, and for MICE tourism, interest in Crimea is typical during the off-season, but it is still too small.

Part of the collective accommodation facilities of Crimea are closed during the low season and operate from early May to mid-September - this is about 37% of the entire supply of accommodation on the peninsula.

The average load of hospitality facilities operating all year round is from 38% to 57% per year, the category of departmental sanatoriums shows the best results - in 68-82% of the load. The average load of sanatoriums and hotels throughout the Republic of Crimea by July 2016 was 74%.

Who is stronger: south, west or east

Since the beginning of the year, 40% of all tourists who arrived in Crimea have rested in the resorts of the Southern Coast of Crimea, West Coast Crimea - 39%, on East coast Crimea - 17.5%, in other regions - 3.5%.

Hotel offer and future prospects

Where to live

Large hotel facilities of the Republic of Crimea, to which the Russian tourist is accustomed, with a capacity of more than 50 rooms, are located on the most popular resorts(South Coast, Feodosia region, Kerch, Sudak, Saki). These are 127 objects with a total number of 20,355 rooms. The specified volume includes: hotels (56 objects), sanatoriums (36 objects), boarding houses (34 objects), recreation center (1 object).

The capacity of the room stock is 40,710 people, excluding extra beds.

There are no hotels managed by international brands on the territory of the Republic of Crimea. After the accession of the Republic of Crimea to Russia in 2014, all international hotel companies left the market.

As an alternative to the hotel accommodation format, the market offers about 6,000 apartments, 1,300 rooms and 3,300 houses. Crimea is rich in recreational opportunities for campers, including an actively developing offer of car camping. The most famous car camping Chaban-Kale is located near Cape Agira.

How much Crimea by weight

Crimea has been actively attracting Russian tourists to its beaches for the third season. The popularity of the resorts of the southern coast of Crimea, the affordability of prices, as well as the active development of infrastructure in general - this is what brings tourists back here again and attracts new ones.

The cost of a vacation for two adults and one child when choosing a 3 * hotel with 3 meals a day for 14 days will cost an average of 140,500 rubles in August, 4 * - 180,000 rubles, 5 * - 370,700 rubles. The average rest time is 8-15 days, tourists who come for 2-3 days are almost absent.

Hotel price difference resort Crimea differs greatly depending on the season, the price for high August exceeds low March or October by almost 70-100%. So hotel accommodation at the beginning of the season starts from 2,200 rubles per room per night with breakfast at a 3-star hotel.

At the same time, accommodation in apartments and rooms is sold on a hostel basis from 450 rubles / day per person, even in season.

"All inclusive" in Crimea

Crimean hotels are leaders in the resort market of the Russian Federation in terms of the offer of hotels in the All Inclusive format. In each of the resorts, tourists have the opportunity to choose such a familiar type of holiday - about 70% of hotels offer full board or all inclusive services. In addition, Crimean hotels have introduced the Day Pass service (day stay) - it allows you to use the entire infrastructure of the hotel without checking into it.

Discoveries 2015-2016

Ethnocenter "Slavic Village" in Bakhchasaray (former name "Native Village") (2016)
Cinema park "Viking" on the way from Simferopol to Alushta (2016)
LEXX club hotel in Koktebel (2015)
New buildings of the hotel "Yalta-Intourist" (2015)
New numbers in resort hotel"Palmira Palace" in Yalta (2015)
Hotel and water park "Atlantida" in Yalta
The second stage of attractions in Evpatoria in the water park "Banana Republic" (2015)
Azor Art Hotel in Livadia, operating on an all-inclusive basis (2016)

Declared hotel facilities

Factors affecting the increase / decrease in tourist demand

Construction of a bridge across the Kerch Strait.
Expansion and reconstruction of passenger terminals of the airport "Simferopol".
Launch of the airport in Sevastopol.
Opening tourist destinations: Turkey and Egypt. Fluctuations in the dollar and euro.
The work of the Ministry of Resorts and Tourism of Crimea to create a positive image of the region.
The presence of restrictions for certain categories of citizens of the Russian Federation on leaving the country.
Conflict territory: non-recognition of Crimea and the presence of sanctions from European countries.
Lack of international companies on the market (including banks, hotel operators).
Flexibility of tour operators.
Entertainment infrastructure development.
Prices for accommodation / food / entertainment are lower compared to the resorts of the Krasnodar Territory.
Subsidized transportation organized by the government of the Russian Federation.
Increasing the capacity of the ferry crossing.
Liberalization of the visa regime with a number of European countries (Bulgaria, Greece).

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Current situation, offer

A small number of hotels managed by international brands is partly due to the small "hype" of the peninsula in international terms. So, at the moment, from those represented in the region, one can distinguish such networks as: Best Western International (most hotels are located in North America) - Best Western Sevastopol hotel, Premier hotels and resorts (Ukrainian network) - Premier Palace Hotel Oreanda in Yalta, the Russian network "Atelika" - the hotel "Sea Corner".

The most demanded part of the South Coast is the territory of Greater Yalta. The total number of temporary accommodation facilities in this area is currently 113 units. (excluding mini-hotels and guest houses with less than 15 rooms), more than 13,000 rooms. More than 50% of the number of rooms is in sanatoriums and health-improving institutions. By the number of objects, more than half are various hotels. The largest of them (as well as on the entire peninsula) is the Yalta-Intourist hotel complex with a total number of rooms in the amount of 1,186 units.

Diagram 1. The structure of the number of rooms in Big Yalta

Diagram 2. Structure of temporary residence facilities (number, pieces) in Big Yalta

Source: Residence "Diplomat"

Offer price

According to the experts of the Residence "Diplomat" apartment complex, the cost of living primarily differs depending on the type of place of temporary residence, the novelty and quality of construction, as well as the geographical location. In the high ("hot") season, which falls on July-August, the cost of accommodation is usually the maximum.

A significant part of the investments in the renovation of existing and construction of new hotel complexes over the past 15 years has come from large Russian companies. At the same time, the scale of investments was significantly reduced even during the crisis of 2008-2009. On the eve of it, about 15 hotel facilities were announced, many of which were subsequently frozen or postponed indefinitely.

After the annexation of the peninsula to Russia in 2014, not only Ukrainian investors, but also Ukrainian tourists left the hotel market. Thus, there was an almost complete reorientation of the tourist flow to visitors from other regions of Russia. At first, this led to a decrease in the number of tourist flows, but then the numbers recovered. If in 2015 the number of tourists amounted to about 46 million people, then in 2016 it has already grown to 5.6 million people. (of which 46.5% vacationed on the South Coast). With the increase in the share of Russian tourists, there is also an increase in demand for collective accommodation facilities.

Development of new facilities

According to the specialists of the Diplomat Residence, among other recent discoveries in the Greater Yalta region, it is worth noting the new buildings of the Yalta-Intourist and Palmira Palace hotels, commissioned in 2015, as well as the new Atlantida hotel, along with a water park in 2015, and Azor Art Hotel in Livadia in 2016.
Among the promising projects, the Yalta Plaza apartment complex under construction, located in the center of Yalta, should be noted. Estimated construction completion date is the 2nd quarter of 2017.

Development prospects

Speaking about the prospects for the development of the hotel market in the region, one should start, first of all, with the main factors constraining it. One of the key problems at the moment is transport accessibility. As such, there is no railway connection - it is possible to get to Anapa or Krasnodar, then on the "Single ticket" through the ferry. The same route for those traveling by private transport.

The planned opening of the Kerch Bridge in 2019 will be a key milestone in the development of Crimea, which will greatly facilitate the route to its resorts. In addition, the construction of the Tavrida highway from this bridge to Sevastopol will also improve the transport logistics of the peninsula. Another important stage in the development of transport accessibility is the work on the expansion and reconstruction of airport terminals in Simferopol, as well as in the future, consideration of the possibility of launching airports in the cities of Sevastopol and Kerch (worked until 2008). All these activities will increase the flow of visitors to the peninsula, whose potential, according to various estimates, is at the level of 8-10 million people a year.

At the same time, in all clusters, it is planned to allocate investment sites to attract private investment in the construction of infrastructure tourism facilities. According to available information, 22 investment projects totaling 15.8 billion rubles are currently being implemented. In total, in 2016, about one hundred investment applications were considered for a total amount of about 80 billion rubles. (about half of the applications fell on the South Coast region). During the year, 21 agreements were signed in the field of development of resorts and tourism for 15.6 billion rubles.

In a word, Crimea, with its natural resource, unique climate, and rich history, is one of the most promising resort areas in Russia, and even throughout Eastern Europe. And in the future, with a competent, systematic approach, its potential will be realized in the coming years.