Names of tourist firms. Names of travel companies: original examples, tips

The tourism business has reached a new level with the advent of the digital age. Along with maps, guides, reference books, sites where you can rent accommodation, order a taxi, and store things online, travel agencies have also moved. All of them have acquired websites or their own applications. Finding the right service provider has never been easier. It is difficult not to get lost in the vastness of the network among the terabytes of information that one way or another strives to fall out on the user.

The original, bright, speaking and memorable name these days is necessary for any business like air. Coming up with such a name is not an easy task, especially in times where the phrase "everything was invented before us" is increasingly being said. Hundreds of similarly titled results on Google are the last thing your business needs.

You need search engines to display your agency on the first page, and even better - in the first position of the search. The name needs to evoke associations with the services you provide and not lead to unnecessary ambiguous associations. It is necessary that the name is associated specifically with your company, but this requires a very high-quality service or content behind it. But first things first.

It will help to come up with such a name. Moreover, since you are interested in names on the subject of travel, it will be more convenient to use a thematic name generator aimed specifically at the tourism business.

Now let's talk about attributes. good name.

Pronunciation

Let's start with simple things. It is vital for you that people can pronounce your name. Otherwise, how will they tell their friends and acquaintances about you? Verbal communication occupies a huge layer of human life, therefore, sweetness cannot be ignored. It's one thing to say "have you heard of Travel Fella?" and another - "you heard about r-x-wi-di-zi-zi ... but, wait, I'd better throw you a link."

Correct Associations

Highway to Hell - not best title for the airline, right? Like the restaurant, it is better not to call it "Odysseus" - after all, the main goal of the hero was to return home, and in Greek this name means "suffering", and linguists interpret it as "angry of the gods". Not too appetizing, right? Returning to images from Greek mythology, it will immediately become clear to many that "between Scylla and Charybdis" is a one-way ticket.

The name should reflect the activities of your company and highlight only its best aspects, sound so that pleasant associations immediately come to mind. Symbolism and originality are, of course, good. But before you decide to apply some image to your company, study in detail all its interpretations. In the end, genies more often deceived travelers than fulfilled their cherished three wishes. Avoid unnecessary ambiguity.

Originality

Yes, yes, you will have to somehow stand out from the thousands of EuroTouring, FastTravel, BestAvia and the like. As I wrote above, people will search for information about you, your website or app on Google - you don't want to end up on the last page of a search, do you?

Originality is too abstract a thing to talk about concretely. You will have to get creative with this issue, arranging, for example, brainstorming in the company. You also need to study the market for the most frequent and banal names, you can also hire naming specialists who will conduct research and interesting options you will be offered. If a specialist does not suit you, use it. Any option out of a thousand will definitely appeal to you.

Brightness

People have long been attracted by all sorts of glitter - emeralds, diamonds, corals, pearls. Gray stones are unattractive. This is also true for titles - a bright and intriguing title is able to make people at least take an interest in what is hidden behind it.

For example, not so long ago the service changed its name to Tripaneer. Thus, the business ceased to be "one of many", having acquired an original and striking name, which Google finds the very first.

memorability

It's one thing to get attention, it's another thing to be remembered. The difference is about the same as between just green glass and emerald. Of course, the quality of service can make your company, website or application memorable, but without a good name that will secure success, this is only half the battle. Why isn't James Cameron's "Terminator" simply called "Killer Robot"? The second option does not convey the atmosphere of the story, is not as threatening and brutal as the main antagonist, and simply does not evoke any associations. The maestro of Hollywood did not name his product five minutes before its release.

If the name is remembered by users, in the future they will associate all your activities with it. And with a certain level of originality, the name can enter slang and be used in everyday life, and will be associated only with your company (as happened with Twitter: tweet, tweet, tweet and other derivatives are already used even outside the context of the global network).

Conclusion

The success of any business is determined by the sum of well-chosen components. The name is one of them, and as in a good watch, all the gears must be in place for the mechanism to work properly and without fail. The better the components, the higher the overall quality of the product. And about the service of the highest quality, as about a Swiss watch, after a while, legends will be composed.

In the tourism sector, this is especially important, because each new name for tourists is a kind of guidebook. Travelers know for sure: a special place should have a special name. They go to Eiffel Tower, Big Ben, Niagara Falls, and they have little interest in things like "Fifth Avenue" or "Johnson Street." They approach the choice of a travel agency and various kinds of services in a very similar way.

Illustration.

What are brands in tourism? In a nutshell, these are complex multifunctional services for the implementation of tourism services to a wide consumer audience.

The tourism market is growing and actively developing. A tourist brand and its promotion is an effective tool for promoting the services of each brand. It reflects the philosophy of the company, objective information about the range of proposed activities.

All travel companies strive to create a unique visual image so that potential consumers can easily distinguish it from similar offers of their competitors. The brand reflects the characteristic features of services that present the company in the most advantageous light and are attractive to a wide target audience.

The Coral Travel brand is a poetic name that means a journey to the coral islands. Since 1995, this operator has been positioning itself as one of the best organizers of quality high-level recreation in 38 countries around the world. In the domestic market, this brand is a guarantor of reliability and safety.

Tez Tour is an international Russian tour operator founded by two Russians - Alexander Sinigibsky and Alexander Burtin, as well as a Turkish citizen Levent Aydin. This is where the word “tez” appeared in the name of this brand, which means “fast” in Turkish. The company was born in 1994 and successfully flourishes to this day. Along with tours to European countries, Mexico, Cyprus and other destinations, the operator invites tourists to travel to Belarus, Moldova, Kazakhstan and the Baltic countries.

Grand American Adventures, which means "great American adventures." The best travel brand for lovers active rest who dream of visiting the remote corners of the North, South and Central America. A wide range of tours, different travel styles attract a wide consumer audience to this tour operator.

OpentourUSA (Open Tours USA) is a well-known travel brand that has been actively selling quality services for 14 years, including not only group tours, but also private and personalized travel. Service package includes ground transport, tours, hotel rooms and another additional service at the request of customers.

GoCar Tours or car tours: an Anglo-American brand that offers its customers an exciting ride in a two-seater yellow car. A great idea for those who prefer not to be tied to the sightseeing bus schedule. A compact car will easily pass through the old narrow streets where a large bus cannot turn around. Guided tours are available in six languages.

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Essor Ltd. (England) - the name of the company is translated as "rise, rise, scope." Recently emerged British brand with tours in London, Paris and Rome. The founding fathers of the firm are Nico Jacquard and Oliver Mernick-Levin. Despite only five years of experience in the field of tourism, more than 30,000 clients annually use the services of a young, but well-established travel company.

Trafalgar is the name given to a family run travel company in England that provides over 230 great tourist tours towards New Zealand, Asia, Central and North America. It offers tourists local exotics, acquaintance with the history and culture of the indigenous population and excellent service. By the way, the brand name Trafalgar is consonant with the name of the cape on the Spanish coast Atlantic Ocean. It was at this place that on October 21, 1805, the British defeated Napoleon I in the battle of Trafalgar and confirmed the naval superiority of Great Britain.

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FindYourItaly SRL (Milan, Italy) - in other words, "find your Italy". A popular tour operator offers tours around big cities Italy. The program includes full service: guide, transfer and accommodation. An excellent opportunity to get acquainted with the culture and life of the country, taste Italian wines and cuisine.

WorldTours (Napoli, Italy) is a travel company with 20 years of experience. Fascinating "world tours" in Pompeii, on the coast of Naples and to famous volcano Vesuvius, shore excursions. It offers tourists luxury yachts, limousines. Individual tours are possible.

Wheely s.r.l.s. (Rome, Italy) - the brand name translates as "wheel". The starting point for tourists is a stone's throw from the Colosseum, and tourists make the journey on comfortable, safe bikes. The trip is a fun and exciting adventure for lovers of active pastime.

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Urban Adventures (Vietnam, Hanoi), or "Urban Adventures", offers unforgettable trips for those who want to get to know the way of life local residents. Two-hour or day tours involve small groups of tourists - a maximum of 12 people, so that travelers have the opportunity to immerse themselves in the local environment and get the opportunity to really communicate with the indigenous population. Travelers receive a full service: transport, food, drinks.

South American brands are represented by the following popular brands:

• Brazil Expedition Passeios Turisticos Ltdа (Brazilian expedition) - tours and holidays in Rio de Janeiro, football matches, hang gliding;
• Say Hueque Argentina Journeys (Argentina for travel) - will introduce you to the Iguazu Falls, Perito Moreno Glacier, Patagonia and others iconic places;
• Around SP (translated as "around") - these are exciting excursions in Sao Paulo with professional guides and a high standard of service.

Zoe Yacht Bosphorus Cruises - Zoe Yacht Bosphorus Cruises. Turkish tourism brand that offers tourists a private cruise on a luxury yacht to the beautiful Bosphorus in Istanbul.

Toubkal Trekking - this brand translates as "trekking to Toubkal" - the most high mountain in Marocco. The Moroccan company organizes trips to the mountains and deserts of their country.

Ibermundo Travel (Bermuda travel) is an African brand offering exciting travel experiences to Cairo and Egypt.

Sharm Wonders (Wonders of Sharm (el-Sheikh) is another popular tour operator in Africa with seven years of experience, which organizes exciting trips to Sharm el-Sheikh, Egypt. Desert safaris, sea trips are prepared and organized at the highest level.

Summary

Majority travel companies selects understandable English names that are accessible to the target audience in any language. Most often, it includes words related to travel, movement, the world, impressions.

Even if the name is presented in encrypted form, the solution contains all the same symbolic words. Perhaps because most tourists associate foreign words with something mysterious and unknown, even travel companies focused on domestic travel choose English-language names.

A new travel company may have a significant start-up capital, a conveniently located office, an excellent management team and a professional director, but an unfortunate company name that can nullify all financial investments and efforts.

So, how to name it so that it is sonorous, memorable and reflects your uniqueness?

The name of the travel agency is an important tool for promoting the company's services on the market.

Choosing the right name will help:

• stand out from competitors;
• create an associative corporate identity that will work for the company;
• create the necessary image without additional financial investments;
• make a commercially viable brand to sell.

Selection of the first part of the name of the travel company

A successful choice of the first part, indicating your type of activity, will allow you to differ from other non-tourist companies. Below is a list of different options from which you can choose or modify something:

• travel agency
• Travel Company
• Individual travel agency
• Agency of extreme tours
• Exotic Travel Agency
• Unusual travel agency
• travel agency
• Travel bank
• travel boutique
• Travel agency
• Tourism and Leisure Bureau
• City network of travel agencies
• City travel agency
• Travel Club
• Travel Store
• Network of travel agencies
• Travel company
• Travel service
• Travel agency
• Travel Bureau

Choosing the second part of the name of the travel agency

Having previously determined the type of activity, characteristics of the intended audience, priority tourist destinations and personal preferences, it is necessary to come up with a main name, preferably reflecting the specifics of the company's activities.

• dictionary of the Russian language;
• a dictionary of foreign words (for example: if you plan to study Greece, then the Greek dictionary, France - French, etc.);
• geography textbook;
• travel magazines;
• guidebooks;
• world map.

Checking for the uniqueness of the name

Before registering a company with the chosen name, it is necessary to check the presence on the market of existing companies with a similar name. The easiest way to do this is to search the Internet. Take the time to check so that you can work calmly without thinking that you are someone else's doppelgänger.

The job of travel agencies is to help people travel. They organize travel arrangements and take care of all related details, such as booking tickets, hotels, etc. Now in this field of activity there is quite a lot of competition, so it can only benefit.

A great travel company name should be eye-catching, creative, and memorable. It can help you attract more customers as well as create the first impression of your business.

Without a doubt, any words that are associated with, vacation, vacation, travel will do. Alternatively, you can use words related to travel in a foreign language. For example, travel, voyage, journey. If you work in a specific area, for example organizing tours to Europe or cruises to mediterranean sea, use this in the name of the travel agency. Let potential customers find you. Let it be catchy, not very complicated, and as creative as possible.

Not sure you can handle it? See what name other travel company owners have come up with. Think of several options and choose the one that will help you stand out from the competition and attract customers.

Examples of names and logos of travel companies

Keywords in this industry:

travel, map, vacation, tour, adventure, luxury, sea, islands, beach, attractions, hike, all inclusive, mountains, cities, world, explore.

How to create a logo for a travel company?

In addition, you probably need a logo. Logaster is an online service for creating logos and corporate identity. In just a few minutes, you can get dozens of ready-made logos based on your theme.